DAB listening up 4.6% in the UK
31.5% (208 million hours) of all radio listening hours are spent listening to crystal clear digital transmissions – up from 26.9% the year before, according to a new report by WorldDMB.
The report, which coincides with IFA 2012 in Berlin, also states that 93% of the UK can receive digital radio, and that 21.8million adults have access to a DAB radio set (up 8% year on year).
Sales have also took off, GfK digital radio sales increased by 12% in the same quarter (Q2 ’12).
And DAB has hit it off with drivers too as 21% (up from 7% the previous year) of all new cars have it as standard, and it seems people are desperate too, as sales of digital radio car adapters increased 43%.
DAB enabled cars with now have a weekly reach of 5million people, compared with 4million in Q2 ’12.