Tim Cook says sorry for iOS Maps

After the fiasco that was the new Map app in iOS that replaced Google’s Map service, Tim Cook decided to say sorry and urged users to use…..Google Maps.

In a statement released yesterday Cook said iOS6 is running on 100million devices and that they had to start from the ground up and not build on top of that Google had previously done because Apple wanted ‘turn-by-turn directions, voice integration, and Flyover’. Read the release in full below.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

And Apple also decided to add a new ‘Map Apps’ section on the App Stores so users can download ‘better’ mapping applications. Yes, thats right, Apple is actually suggesting that you defect from their ‘all you need’ default apps.


But if all else fails, we still suggest popping to a petrol station and investing in a trusty Great Britain A-Z Road Atlas 2013 for a great sum of £9.95. Or you could ring your Dad.


[Source: Apple – Featured Image: Gizmodo UK – iPhone Image: MacRumors]

Joe Peacock

Joe is a 15 year old Mancunian with a passion for radio; both broadcast and amateur radio. He is usually is found presenting, producing and editing for various production companies. He loves pushing buttons on sound and lighting desks, and spends his spare time bike riding. Other hobbies include pointing a camera at pointless things.

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1 Response

  1. illage2 says:

    Well said 
    “But if all else fails, we still suggest popping to a petrol station and investing in a trusty Great Britain A-Z Road Atlas 2013 for a great sum of £9.95. Or you could ring your Dad.”

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