Tray Makes Keeping on Top of Emails Easier Than Ever

We all know the feeling of a cluttered and time consuming inbox, losing track of emails and forgetting to do things. is a startup which focuses on making email easier by dealing with your emails automatically, based on your preset conditions. Much like social media integration service Ifttt, lets you simply create tasks based on custom rules, and have it perform certain actions like an auto response to the email or an SMS to you.

Geekily spoke to Dom, one of the three guys behind Tray, to see what he had to say about the service:

Tell us a bit about the company?

Tray lets you hook up your favourite web services to your email. You can create powerful tasks that help your streamline the way you manage your inbox.  Some examples of the kinds of tasks you can set up with Tray are:

  • Triggering your out of office with a foursquare check in
  • When your email load is high, having an autoresponder trigger that tells people you’re going to be slow getting back to them.
  • Pushing attachments straight into dropbox

Tray just about lets you do anything with your inbox.

Why was founded? What was the inspiration behind the idea?

We were massively frustrated with managing our email.  We were originally working on a product

that took the hassle out of group email and it was speaking to our users that we understood how important it was to keep people within their existing workflow and how individual peoples email behaviour is.

We wanted to build a product that helped them manage their inbox using the services they already use. Automating the tasks people shouldn’t have to do. It was from here we had the idea to turn this into a platform.

When will it be available to the public?

Our focus is on opening the product up to more and more people.  There’s a huge amount of excitement about what we are doing so we are focussed on product 100% at the moment as we open up our private beta to more people.  Get yourself signed up for early access at and follow us on @trayapp for updates.

Tray really is a great product and certainly something I look forward to implementing full time once it’s fully released. It’s what the internet has needed for years. You can find Tray at, though it is currently only available as a private beta, but do make sure to follow @trayapp and @GeekilyUK on Twitter to get the latest updates and find out as soon as it goes live. 

What are your thoughts on Tray? Will you be signing up? Do you prefer another service? Do let us know in the comments section below.

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Henry Cole

I'm an all round tech guy from Colchester, UK. I co-owned Geekily and regularly wrote here under "Geekily UK", but have since left the site to pursue other projects.

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