Is it too late for Microsoft Surface?

SINCE the announcement of Microsoft Surface back in summer, there have been mixed reactions amongst consumers. I, for one, am very excited by Surface. Think about it; the basic product is a tablet. Tablets are useful for situations such as travelling, where you’ll likely just want to check email and maybe watch a film. They’re little good for productivity. Flip out Surface’s touch cover, however, and you have yourself a fully functional laptop, where you can start doing some great work. In fact, plug in a monitor, keyboard and mouse and you can even have yourself a full-blown desktop.  The combination of this functionality and the great specs of the machine makes it a pretty neat device.

That functionality however, only really works in the higher end version of Surface, the Surface with Windows 8 Pro. In the standard Surface with Windows RT, you’ll simply get a tablet with a touch cover, which can’t run traditional Windows apps, essentially rendering it as “just another tablet”.

I understand Microsoft’s reasoning in deciding upon those two versions, as some people will want a device which does their basics, along with a little productivity, whereas others will want a powerful device. My issue, however, lies with the release dates of the above products. At the time of writing, the Surface with Windows RT has been released and is up for sale (from October 26th 2012), but the Surface with Windows 8 Pro won’t be released until January 2013.

This seems the most peculiar time to release a product in my opinion. It will be right after Christmas, most people will be lacking in disposable income, and many will have already got the device they want in December. Sure, those who want the Surface with Windows RT can get it, but in reality I think that’s going to be a minority. Any power users and people whose work is a vital part of device usage, will most likely have gone and purchased an alternative product which will do all they need.

The point I’m making here, is that I believe Microsoft will lose out on a seriously large amount of potential sales, due to such a badly timed release. Other companies, notably Apple, have announced and released all their current products in time for Christmas, so that anyone looking to buy one of their products has the latest and greatest without having to wait until January to get it, when they most likely won’t have any money left. It’s a real shame in my opinion, as I love Microsoft Surface and the whole idea around it, but I’d have to get one before Christmas if I were to get one at all, so I’ll most likely be giving it a miss, as I’m too much of a power user for Surface with Windows RT.

Perhaps it’s just me, but personally I don’t think Microsoft have thought this through well enough. Please do share your own thoughts on the matter in the comments section below, I’d love to know what others think about this. Will you be buying a Surface, or has the timing put you off?

Henry Cole

I'm an all round tech guy from Colchester, UK. I co-owned Geekily and regularly wrote here under "Geekily UK", but have since left the site to pursue other projects.

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2 Responses

  1. theverdon says:

    Love you new sexy website guys 🙂

  2. illage2 says:

    I agree, seems a bit odd to release it right now especially with the Wii U release tomorrow, and the fact that Android Tablets can be as cheap as £160. So it makes no sense for Microsoft to release the surface tablet at this moment in time.

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