Twitter prepares to launch #music service
Just moments after Ryan Seacrest hinted at a new Twitter music feature, Twitter officially unveiled the service through a landing page at music.twitter.com. The sign-in button leads to an app authorisation page under the name “Trending Music Web”.
A report by AllThingsD suggested that Twitter would release the new app on Friday, however the weekend has passed with no update other than “coming soon” befalling the site. AllThingsD indicate the app will offer artist and track recommendations based on who you follow and interact with, providing a very personal listening experience.
Existing services such as iTunes, Spotify and SoundCloud will offer clips available to listen, avoiding arduous licensing agreements with music labels. From Twitter’s perspective, offering content from other services provides the perfect combination of a huge catalogue and a free user experience.
At present it is unclear what Trending Music Web exactly is, however the name suggests a wider, cross-platform music service Trending Music service. Whilst AllThingsD were incorrect in their prediction for when the site might go live, they have since told the site the launch could happen at any time during this weekend’s Coachella music festival.